[shortformblog]

MJML is easily the best tool of its kind and I use it a lot. If anyone is trying to build emails in 2024, it's a major shortcut that helps avoid and mitigate some of HTML email’s biggest headaches.

[iamacyborg]

It can quite quickly lead to clipping in gmail if you’re not careful though.

[shortformblog]

I usually add a minify step to my sends for this reason.

In my experience one of the biggest causes of clipping is styled links with lots of tracking, oddly enough.

[willdr]

can you elaborate?

[iamacyborg]

Gmail will clip emails if they’re larger than (I think) 104kb.

Using frameworks like mjml can add a lot of arbitrary markup that’ll rapidly increase the size of your email.

[joe8756438]

the mjml components unpack to a very large number of html tags. so depending on how you structure the doc it can exceed the gmail doc size with a surprisingly small amount of content