[adrianhoward]

Businesses concentrate on providing water to thirsty people, i.e., find something that people want and provide it to them. If they want it enough, nothing much else matters. This is the goal. Artists concentrate on providing visual joy and passion in the world. Make people enjoy things they normally might not.

You seem to think design is purely about art and aesthetics. This is a very narrow slice of a good design/ux practitioners skill set. Good design/ux folk are much more about the process of finding the thirsty people, understanding why they've missed the water fountain that's right in front of them, and fixing the problem.