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by derefr
5144 days ago
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I think, more often, the dichotomy is between idealistic designers and pragmatic designers. Idealistic designers care about whether the end-users (meaning the people who will, say, visit the website) like the design. Pragmatic designers care about whether the client likes the design. It's quite a bit harder to make money as an idealistic designer, unless you can wield conversion rate data at the client. If you're just one designer on a team working for an agency, who's been given a "brand policy" document by the client? No chance. |
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