I imagine 34 days is so that you have enough to budget around an entire month. Would be shitty to setup a budget and not be able to follow it for a whole month.
Yeah, exactly. Their whole thing is to get ~30 days ahead, too. I think 60–90 days would be a better hook and almost guarantee an "ah ha" moment. Everyone I've spoken to that's had YANB "click" was in that time frame, myself included.
I wish I could see how a trial length change would affect their conversions.
I wish I could see how a trial length change would affect their conversions.