[corkill]

People make decisions based on whats in it for them.

Not oh this website looks great so I will buy from that company. Sames thing with logos, people think oh I need a great logo, no you don't you need a great product (offer).

Most businesses can just grab a $30 template from themeforest, that more than covers the design part of their website needs.

I used to custom design websites, I know it definitely was not adding any value to my customers businesses.

Of course for some audiences design is super important and of course usability for web apps etc. I think it can help build trust and get people to stay for a few more seconds to check out your site if they are browsing.

But your average small business, two people care about the design, the business owner and the web designer.