[jessedhillon]

How many times have you not done business with a company because of the quality of its website? If its an online transaction I will generally try (not very hard) to find another vendor, but in person, I doubt anyone has losty business for this reason.

[DanBC]

Quite a few times!

Normally I'm looking for items which are pretty much the same cost among different sellers, with the same delivery costs.

I don't yet know the quality of customer service.

All I can go on at the moment is ease of use of the site. That's often tied to good design.

[piotr_krzyzek]

I've not bought items from retails with poor image online and offline. I'm very cautious around eCommerce sites that look horrid. I trust the better (looking) ones more.

In the 'real world', if I have to pick between Company A and Company B and assuming I've never been there before and both have the same levels of services/products at similar prices ... I'll check them out online. Who-ever seems more reputable wins my business. Part of that is their look/design/ect. The other part is online reviews.