[CookWithMe]

I think that an over-polished website for a small business can seem suspicious. E.g. when looking for small restaurants or family owned hotels, an average website with average photos is fine and they are obviously not trying to hide something, it shows the real thing. However, a super-professional website with high-quality, photoshop-retouched photos... I know it won't be as good as it looks in the photos.

Then again, a web / mobile startup with bad graphics or design will suffer a lot from it because that should be one of their core competencies.