[mason55]

I could certainly be abnormal, but I'm much more likely to sign up for something that has a real free tier. There's honestly very little difference to me between 60-day free trial and just having to pay from the start, I know that once I do the work to integrate then I'm committing to having to pay. At least for a startup with little revenue and little cash, 60 days is just too soon to commit to having to pay, unless it's like $10/mo.

What's worked better for me is the "startup scholarship" that a lot of companies are doing now. A year is far enough away that we'll either be out of business or have the cash to pay, and I don't need to worry that I'm getting my money's worth by the time the 60-day trial ends.

I'm a big fan of Posthog right now because they have both a generous free tier & a generous startup scholarship. I've moved a ton of stuff to their platform.

A lot of it probably depends on your product though. If you're solving a very targeted problem then you might not be able to create a reasonable free tier. But a lot of B2B tech stuff is like... sure you can charge a bunch of users $5 apiece, but you risk missing the signup of the one user that was going to pay you $10k. Anything with usage-based pricing is going to have Pareto distributed revenue and you need to do everything you can to make sure you're capturing those customers on the tail.

[ezekg]

> There's honestly very little difference to me between 60-day free trial and just having to pay from the start, I know that once I do the work to integrate then I'm committing to having to pay.

Yep. That's the problem with timed free trials. It applies pressure to sign up only within your magical goldilocks timeframe, otherwise you'll likely bounce because you're not ready to start your 14/30/41/60/etc. day eval.