|
|
|
|
|
by akhilrex
771 days ago
|
|
This is the same story with Salesforce. I am building a new age quoting solution (CPQ) at my latest startup and talk to businesses of various stages regularly. Our biggest "competitor" out there right now is Salesforce CPQ. There is not one person that I have met so far who has not said that onboarding, configuring and then successfully using Salesforce CPQ is a painful process. What SF CPQ does in weeks, sometimes months, we (and our contemporaries) are able to accomplish in hours. And yet the huge entry barrier exists for startups like us is because SFDC has got the CRM market completely covered. Just because they are able to do CRM well, they are then able to build a walled garden around it. |
|
Really what it boils down to is you are completely outmatched on the sales and marketing side. The decision makers have already worked with the sales exec and that relationship has been cultivated over countless steak dinners, expensive bottles of wine, and boondoggles disguised as "technical education."
And given they already have the tentacles in these organizations, all they need to do is turn the knob to zero for their <insert_shitty_complimentary_product> and practically give it to your potential customer for free. Now the CIO looks like a real winner to the CFO/CEO, the relationship moves forward, maintenance contracts get renewed, and the back slapping continues.