Hacker News new | ask | show | jobs
by brudgers 782 days ago
very cheap

This is a bad strategy for a business. Price is the worst thing to compete upon.

my math say it easily can be profitable for me to be like 5$ plan for 1000 images

Your math is probably wrong because customer acquisition and retention is hard. At $5, you have to find 200 customers to make $1000. And you have to keep them happy.

What is counter-intuitive about B2B sales is that your customers want to pay you enough money to keep you in business (because switching services has a lot of overhead). Being really cheap is a red-flag to potentially good customers because they know you can't stay in business.

Good customers are reliability sensitive. And service sensitive. Not price sensitive. Good luck.

3 comments

>Your math is probably wrong because customer acquisition and retention is hard. At $5, you have to find 200 customers to make $1000. And you have to keep them happy.

Agree - unless you are Walmart or Amazon (or local equivalent) ... you can NOT compete on price

Walmart does not have to "care" much about its millions of customers - where else are you going to buy Mac-N-Cheese? If Walmart loses a customer, they do not care ... nor do they care if they get another customer: because their sales model is very simple: be the "cheapest" option for XYZ there is ... and even if they are not the "cheapest" for one item, they are for the other 92 things in your basket - so you are going to check out anyway

> This is a bad strategy for a business. Price is the worst thing to compete upon.

What's the evidence for this? I know plenty startups who went down this path and are very successful - eg EmailOctopus is the one I'm most familiar with.

> Being really cheap is a red-flag to potentially good customers because they know you can't stay in business.

Doubt any business will do a solvency assessment based on the price you're charging. If you're a startup, they'll think it's a high chance you fail no matter the price you charge.

I’ve never heard of Email Octopus.

Too cheap to stay in business is a heuristic that avoids the work of detailed analysis.

The basis of the heuristic is that cheap incentives cutting corners —- cutting corners has a large effect on profit when margins are low.

Cheap also pursues a market segment biased toward cost saving rather than growing revenue. Companies focused on growing revenue align better with companies similarly focused.

Finally, as the OP’s question might suggest, hoping low price will be enough is often a way of avoiding the hard work of sales.

That’s a positive feedback cycle. The lower the price the less money there is for sales and service and the more a company must rely on low price.

But hey, you might be right even though I’ve heard of Oracle but not Email Octopus.

Not sure why it's relevant whether you heard about the startup I mentioned. The point I wanted to make is that being cheapest is a valid path to success, and that there's evidence of this. It's also more realistic to aim to be a $1M ARR business than Oracle.

I'm aware of all the MBA theory around pricing. But it doesn't matter that much when you're starting off. You need to find the right entrypoint in the market, and pricing can be one valid reason why people will end up buying your product.

A company can be successful despite being cheapest.

Betting on logical possibility is bad business strategy.

Good points...Thank you.

Now more I think about it, more I believe Open Source will be way forward for it...