[NBJack]

Let's assume that Microsoft continues their path, and eventually makes it impossible to disable ads (or at least plays whack a mole as a game of attrition, increasing the necessary effort to the point the commjnity gives up). Would you continue to like it?

[pathartl]

As long as enterprise exists, I don't know that what you're proposing is an eventuality. Regardless, if it truly gets to the point where you can't disable it, no, I would look for options to switch. Not because of ads, but because that is a fundamental shift in the design of the product. Windows is very much designed to be poked and prodded and modified. Not being able to run your own software or heavily customize your OS makes it not Windows anymore.

Yes I am aware of RT. There's a reason it didn't survive. Yes, I understand what S mode is. It's also not the default install method for many devices, and you can disable it.