[jodrellblank]

Why would it be “falsely” associated if you actually are in New York?

What if you change your name to John New York then named the company after yourself, is that bad?

[Dylan16807]

> Why would it be “falsely” associated if you actually are in New York?

Because it equally associates it with the other millions of people there.

> What if you change your name to John New York then named the company after yourself, is that bad?

Yes. And it's not like you can change your name to John Disney and then start branding all sorts of things Disney.