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by qingcharles 777 days ago
I've worked for client who spend a lot of money optimizing form fill-out rates down to the nth degree.

I once worked on a mortgage form. It had a pic of a call center person next to it. I persuaded my boss to try a pic of a dog with a tie, glasses and headset I found instead. It increased the conversion rate by 17%.

People are weird.

1 comments

Correlation is not causation.