[MaxBarraclough]

I've heard of the same thing happening with people trying to negotiate a better phone contract. I don't think there's an alternative though. The credible threat of losing you as a customer is, of course, the whole point.

Reminds me of an old quote: If you can’t walk away from a negotiation, you aren’t negotiating.

[marcosdumay]

The real alternative is that you negotiate with their competitor and go back to cancel after you get better terms there.

Threatening to leave was never a good tactic.