[dylan604]

Hear hear! Seconded! And all of the other similar phrases of support.

However...I was recently at my neighborhood tavern, and the group down the bar from me got my attention in a way that moved me to action by wanting to donate to their cause. I asked how, and they provided me a URL that took me to a payment portal. It should have been that easy.

Instead, it wanted full account creation with username, email, phone number, and password with specific requirements. After 3 attempts of not being able to generate a valid password, they decided I had too many at the pub and decided to "help". After multiple attempts, they were also unable to generate a password to create the account to take my money.

Their own website and all off the unnecessary account creation policies actively prevented a successful conversion. I laughed and laughed at their folly. Of course, the individuals receiving the laughter were not the ones that mattered regarding this, so I stifled my smugness in this victory and suggested they tell their coworkers.

[WalterBright]

A principle I learned from Eric Engstrom is "if you want to succeed in business, make it easy for people to give you money".

It's true, too. By making payment easier, sales volume doubled.

[dylan604]

The fact that it's a "shut up and take my money" is a meme says enough as well. Probably reach more younger people that don't read and only speak in images /s