$120m, how much is that? Wouldn't that be roughly as much as Canadians spent on single-use coffee cups, styrofoam burger boxes etc in the last week or two?
Yes, well, but is it the money you're concerned about? If so, you should just as concerned when twenty million people spending $6 each on silly things as when one person spends $120m. Or are you concerned more with aberrant behaviour — "people shouldn't be as extravagant as that guy"?
I saw we first take the small step and prevent people from having $120 million to spend on a wedding. Perhaps that step will suffice. Maybe not. One can analyze the situation as needed to see or adjustments in either direction need to be made.