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> Only if it's profitable.

Are you confusing markets with business?

To profit means that you accepted a debt instead of getting something in return for your efforts. Business seeks profit because the expectation is that it will pass the debt on to the stakeholders who will then call the debt and get something in return for their efforts.

But it is people who participate in the market. If they demand profit continually, therefore not getting anything in return, that just means they're working for free. People won't feed the poor unless they can do it for free? Methinks that's not what you meant.