| At some point I need to write an article about this topic. I disagree with a lot of the conclusions about that article. You aren't making a lathe for someone with no experience. Anyone who is a potential customer for a lathe has SOME experience, even if it's just enough to say "I want a lathe" and the amount of effort they will need to go through to onboard to using the lathe properly is directly proportional to the applicable mental models they have for similar tasks. This probably involves hand eye coordination and gestures along with physics and a bunch of other things to onboard quickly. Intuition is about using the most fundamental mental models that your customer(s) should have and simplifying the connection of those to the new task. So intuition is contextual. The main goal is to save the user time. The narrow goal is to make the product easier to learn compared to your competitors. The big problem is no matter WHAT you do, the mental model a user will use when they approach a new task for the first time is inevitably different than the one you did. Or, "You are not your customer" or however you want to phrase it. |
I’ve had so many projects where we took users for fools. Boy did they fail.