[WorldMaker]

Apple is playing consumer advocate here by refusing to support device attestation keys on consumer hardware. With the large market share of the iPhone that's a key wedge that should keep things relatively open on the consumer side, presuming Apple sticks to their ideals here. The biggest advocates for device attestation are doing so for corporate "enterprise environments" and that will likely be a dividing line that corporate networks may require device attestation and consumer devices and applications won't/can't.