It's crazy the extent to which targeted ads have been normalized as "a part of life"... to the point where we have people defending targeting children, with "Well they get targeted with ads elsewhere, too." We are in one of the more terrible universes in the multiverse.
The crazier twist is that a good majority of the people on this site depend on targeted ads for their livelihoods, with a reasonable portion directly contributing to the number of ads.
It is crazy that mobile devices have some fucked up ad ID. An operating system you can trust would shield you from receiving any ad in everyway possible and treat it as the malware that it is.
iOS allows blocking ad ID [1] and advertisers hate it [2].
> If you choose Ask App Not to Track, the app developer can’t access the system advertising identifier (IDFA), which is often used to track. The app is also not permitted to track your activity using other information that identifies you or your device, like your email address.