[constantcrying]

Keeping a website afloat is far less capital intensive than running a car maker. If you are building cars, you have to have a continuous massive amount of investment into development. For running a social media website you just need competent staff and cover hardware costs.

You can free-float X to a certain extent, just make sure neither users nor advertisers run away. If you are building cars and a model completely falls flat you are easily down billions of dollars.