[zecho]

I don't think DDG needs to take anybody's crown to be successful. It provides a service to a few niches, mainly the tinfoil hat types and to people who mostly use Google as an intermediary to find wikipedia articles or posts on stack overflow and want a low-friction alternative. Or there's me: I mainly prefer the keyboard shortcuts.

Anyway, my point is that 1% of the search market is about half a billion dollars in revenue.

It'll be interesting to see if Gabriel keeps up with the affiliate model or moves toward an in-house ad solution.

[AznHisoka]

No.. That's a common misconception. 1% of search market is not 1% of revenue because companies won't spend any time and investment in places with little traffic.

Bing is 20% of search market yet last I checked they are nowhere near that amount in revenue