| > Google has four colours in their name. Yes, but just in their logo, that's ok because the rest of Google stands behind the expressive logo, is clear, has lots of white space, decent colors etc. Now go to DDG: read header, blue search button on result page and green search button on landing, what the heck?? Strange colors in the text results and this ugly duck, sorry but getting a really nice duck on freelancer.com or 99design from a talented artist is a job of 500 USD. > The length of the url isn't that big of a deal to me. I just type 'du' and the first url autosuggested is duckduckgo. No, it's a big deal even if your browser provides autocomplete, The domain is everything: their brand, their name and will used anywhere and all the time. Just saying "check duckduckgo for searching this and that" or "i duckduckgoed my name" to your friend or colleague is too much communication overhead, too many syllables for something which is too important in our lifes nowadays. And those both points bug me, because if they haven't done their basic homework on the frontend side who tells me that they done them on the backend side where it is more important (relevance algorithm)—why should I trust DDG's search results if they are not able to setup a proper brand communcation and interface? |