[hunter2_]

This is interesting. I use Verizon Wireless from the US, and when traveling abroad on their travel pass (roaming), some large multilingual websites serve me the local language instead of English, on sites that serve me English when I'm at home. My browser (Accept-Language header) is configured for only English. I always decline location API browser popups.

The only thing I can think of, assuming they tunnel as you describe, is maybe I first loaded the site from local WiFi instead of mobile data, at which point I was redirected (to a localized subdomain that doesn't redirect back) or got a cookie or something, which lingered as I continued without WiFi.