[danans]

"We" in the article refers to the collective of individual users, not search engine companies.

The spirit of the article is about how this can be achieved in a decentralized way without search engines, and instead with just your LLM and the embedding databases that it proposes that each website would publish.

A problem with this is that you still need to keep local copies of these databases that you get from crawling the web, and train your LLM to use it.