[hdevarajan]

I don’t think the Eu got it right; crucially they missed requiring these choice points to be automatedly navigable for users (eg “.. and if you must publish the metadata representing the choice architecture this way, use these standard keywords to present options, and must allow users to use automation to make their selection “)

The first reg this happens in will I think make billions the world over realize this is what the template of all opt-in online regulation has to be and will hopefully change the world.

[ethbr1]

That's a case of the perfect being the enemy of the good.

If you boil the lobster all at once, the huge ad industry will ensure such regulation never passes.

If you gradually increase regulation, then it stands a change of actually passing, and eventually accomplishes the same goal (even if over a longer timeframe).

Getting everyone to agree that a mandatory, regulated prompt is required is step 1.