[boomboomsubban]

People see the risk as small and hear that it is great enough to be worth the risk.

How big the risk actually is or how great it is I can't say. But it's not that dissimilar to regular people eating unhealthy junk food all the time.

[pjc50]

Different risks. I'd say you were extremely unlikely to get listeria from McDonalds - the very industrial standardisation that makes it bland also makes it processes out the pathogens. Acute risks vs the long term.

[boomboomsubban]

Yes, but the thought process of the risk taker is similar.

[pjc50]

Is it? Junk food is the "thoughtless", easy, popular option while raw milk is very much something you have to seek out, unless you live on or next to a dairy farm. And not just seek out, you have to have been advertised to.

(very much the inconvenient option for me given the law: http://rawmilk.simkin.co.uk/what-is-raw-milk.html )

[boomboomsubban]

Both risk assessments are "yes, I know this could be bad for me, but the benefits are great and the risk is small/far away." Similar, not identical.