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by vespassassina
5132 days ago
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Hi!
congratulations for the wonderful work, it's really an awesome theme :) about the premium version:
i would try testing various prices to find the optimal point. Try doing some a/b testing on the price and find the best (this is the only price strategy that i would recommend anyway) and playing with the keywords in your adwords ads. another thing to think about are multiple premium levels, i would add some "premium" feats like:
A/B testing
Mailchimp integration
Kissmetrics integration
Gamification features (badges,goals...)
Filesharing integration
paypal backed e-commerce
shopping cart
a special stategic dashboard (that for example tracks your klout score ) and ask more money for that (or ask on a per feat base or make segmented versions for different user needs). I will add Enterprise level, you just throw in telephonic support or basic customization and charge 500$ (test for it!) for that and you can do this right NOW :) One more thing:
there exists this curious psychological effect by which most people will stick with the middle and more conservative choice, so if you have a basic/premium/full offer, most (paying)customers will buy the middle one. One strategy that won't hurt and is plain simple to adopt is just to add another, top of the line, version to drive attention up to the full offer. my 2 cents.
Diego |
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