[_aavaa_]

> suddenly, users thought that was OK to pay for the software

I would argue almost the opposite way. Users are now conditioned to expect the software to be free with ads of 99 cents. Both greatly lowering the cap on what people can charge for software due to expectations. Instead we've seen the rise of subscription services apps that have no business needing one.

[anileated]

Not sure in which world you’re living. Remember shareware and cracked versions of it? Remember having to jump through hoops to get paid for software (or indeed to pay, if you were a user)? Especially if user and developer lived in different countries.

Apple created a new reality where you pay 99 cents and buy to own. It made so very compelling, through general ease of payment flow that just works worldwide and through a large ecosystem of compelling hardware.

Then, subscription behemoths like Epic started crying how it’s all unfair. Of course, it is to them, but there is no way kowtowing to them is beneficial to small app developers.