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Take OpenAI for example, they decided to skip on paying for content for training their models and by doing so substantially reducing their costs. Does this make ChatGPT more “green”? Does it mean when OpenAI is made to pay for all their copyright infringement that it becomes “less green”?

And what about technology which is controversial, causing a lot of discussions online (all those people spending energy to post comments…)?

I think cost has nothing to do with it.