[sparknlaunch12]

Agree the comments supporting Facebook's fragmented strategy of introducing new separate apps.

To compete with Microsoft, Apple, Google you need a platform (OS and phone). While Facebook messenger didn't really take off, photos may be more of a popular transition as many send photos to Facebook anyway.

I feel that the mobile app market will mature along the same lines as computer software. Eventually the majority of users will want a simple experience of picking up a phone without having to make choices in an 'store' environment.