[piva00]

Every government does this, it's a non-sequitur. The USA imposes tariffs to protect its companies/market (Boeing vs Embraer/Bombardier, Chinese steel and EVs, etc.) all the time.

If you want to do business in the EU you follow EU laws, you don't need to do business in the EU if you don't want to, it's your choice to abide by them or not. The incentive to participate is in the EU being a huge and rich market.

[shortsunblack]

And arguably U.S. has more protectionist trade policy than EU. It is in a trade war with China, it has always historically preferenced American auto makers (chicken tax) and it even goes so far as to discriminate its dear allies with Inflation Reduction Act.

Not to speak of "Buy American" laws which there's multiple (granted EU is "granted" "American" status under these laws -- but that can change at any time).

Europe's protectionism is mainly in foodstocks. And that protectionism is in part motivated by real reasons -- that of food safety (American cows injected by Bovine somatotropin, a harmful to humans, growth hormone, etc) or heritage (protected geographical status).

Conversely, Europe has a very liberal taxation regime for American corpos. That's why Ireland is the tax haven it is (same for Luxembourg and some others).