[niketdesai]

I'm sorry, but this is a highly naive point of view. You could have had an iPhone in 2005 for an amount of money you probably wouldn't be able to part with. These products still have to be produced in quantity and therefore supply chain innovation is just as critical as the design and engineering itself. Apple doesn't market it that way, but the disparity in cost to sell price is one of the reasons they have been able to do so well and fund their next endeavors.

Apple doesn't design and build buildings, which are expensive, time consuming, and generally done in small quantities.

They design products meant to reach millions of people and as such design and engineering of that feat is innovative in its own right.

Your statement, taken more broadly, would dismiss the work of companies like Tesla and SpaceX. Their goals are to bring their unique products to a wider market providing a next generation experience.

I mean, I guess it would be cool if it was just Elon Musk rolling around in his single space ship or Tesla Roadster. But it's much more exciting that this can be the case for many people.