[h0l0cube]

> trying the same failed marketing strategy that didn't work for Beyond Burger/Impossible Burger

Are they? From FTA (emphasis added):

> The difference between that entrant and its competitors wasn’t a silky mouthfeel or buttery flavor, but rather the fact that the Climax Blue — which is served in restaurants including Michelin-starred Eleven Madison Park in New York

Very clearly a boutique product

[addicted]

If that was the case how did they not realize this until a few weeks before the whole process was completed?

And the maker of the vegan cheese disputes this based on the criteria of the competition, but the awards didn’t give them a chance to respond.