[thaumasiotes]

> Surprisingly their boarding isn’t as structured (only priority and then the rest) and they still only take around 30 mins total from first to last passengers being let through a gate in my experience.

What's surprising about that? That's how you do quick boarding. Southwest has always done it that way. They start boarding 30 minutes before departure. And stop 10 minutes before.

What the long boarding line accomplishes is that it forces people to wait in a long line, which you can charge them to skip. Think of it as a mobile game with microtransactions, but for airplanes.