[pgroves]

>>> First, failed projects aren’t actionable. No one can back a project that’s already missed its funding goal.

Right. This is common-sense UI design. Why would it be better to see a lot of information that no one can do anything with?

The successful projects also aren't actionable, those probably get displayed for purely marketing purposes. That seems like a pretty normal sales tactic (like testimonials on an infomercial).