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by jinushaun
5144 days ago
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Facebook's mobile problem was widely published before the IPO. Do a Google News search on "Facebook mobile" and you'll find stories from two weeks ago where Facebook admitted that they don't know how to monetise mobile on their S-1 filing. http://sec.gov/Archives/edgar/data/1326801/00011931251203451... Risks Related to Our Business and Industry: In 2009, 2010, and 2011, advertising accounted for 98%, 95%, and 85%, respectively, of our revenue. ... increased user access to and engagement with Facebook through our mobile products, where we do not currently directly generate meaningful revenue, particularly to the extent that mobile engagement is substituted for engagement with Facebook on personal computers where we monetize usage by displaying ads and other commercial content; ... Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results. |
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