[s1k3s]

> - Painful to use for pro-active Customer Support (Users have to initiate messages, you can't get back to them after 24 hours without using an automated template message)

Anything other than this would effectively turn it into a spam machine.

[BraverHeart]

They could easily implement a reputation system, with checks and balances, and a strict approval process.

Or implement a progressive system that allows you more freedoms as you build a good reputation (Being an honest business, not having spam intentions)

The painful part of on-boarding for me was technical (Setting up API keys, doing initial configuration, etc., the UX is bad), not administrative.

These are just ideas I thought of on the spot, I'm sure they can come up with a better workflow if they needed.

[BraverHeart]

Also the current limitations don't solve spam, I get spammed on WhatsApp often, it just limits it on the expense of non-offending businesses that want to offer quality service to their customers.