[xyzzyb]

I haven't heard phrases like that since browsing book covers years ago. In large part -- although perhaps just online -- the programming community seems to have moved on from the "Hey, this is so easy! Buy my book!" phase.

We now have tutorials that try to make the case "Hey, this is so simple and intuitive if you are already a programmer with a solid foundation in the language that we designed our tool for!"

And we have the Learn X the Hard Way books, starting with the awesome: http://learnpythonthehardway.org/