[nmfisher]

Apple is also not in the business of losing money. It's much easier to make something new and shiny when you can run it at a loss and your investors are happy for you to light piles of money on fire year after year.

That's also probably why most AI research published by Apple is about on-device inference. It's expensive to run inference servers at scale. Apple is a hardware company, so it makes sense they want to focus on what you can do on a local device (or more accurately, how they can sell you a new piece of hardware).

[FabHK]

On-device also preserves privacy. I think that's the main reason Apple prefers it, not the cost of servers.