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by anigbrowl
783 days ago
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Good article, but the 'use newsletters' advice at the end is bunk. Email is mostly dead as a way of reaching people, especially anyone under 30. You might as well collect names and addresses and mail out brochures. Nobody likes promotional emails, so even if they don't go to spam they tend to just pile up unread until someone does a purge and unsubscribes. Once again, spammers and oversharers ruin things for everyone by forcing others to post less good content more often, or risk being swamped in others' feeds. The only actionable advice I can think of is to mute people on social networks who post more than some threshold of comfort, because some people just cannot shut up. It's a pity there isn't an easy way to filter by 'standard deviations of normal engagement' to only see the greatest hits of high-volume posters. This follow/subscription problem is worst for musicians and video artists, unless they're naturally aggressive self-promoters. Social network dynamics are fascinating but also demoralizing to watch. |
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RSS was dead and yet people are rediscovering it and plenty of people are still using it.
Blogs were dead and yet plenty of people are creating new ones.
Email is dead and yet newsletters are growing in popularity.
Young people simply use whatever is trending at the time they start using the web. Most of them don’t even know that there are alternatives.
I heard from plenty of < 25 years old that didn’t even know RSS existed. Some are baffled at the idea of being able to connect to someone via email rather than a DM.