[exim]

I got an impression that author is looking for the specific experience that his company needs at the moment - this is OK for quick contract or one-shot jobs, but in general, I think it is quite short sighted. I wouldn't favor someone because of twitter or facebook integration experience or similar.

Regarding not sending resumes - this is quite in hype now, which is bad - I prefer structured text over some heart-touching tale - and not everyone is great at writing. What author is looking instead of resumes, it is actually called a cover letter - so it can be sent _with_ a resume, not necessary a replacement.