[vitriolix]

precisely. people like choice. some designers wish it weren't so, that we would just all get in line with their "one true design", but people like choice. that's why there are dozens to hundreds of models of tv, car, dishwasher, shaver, ice cream maker, flashlight, battery, dvd player, chocolate bar, and yes, smart phone.

this whole "fragmentation is a problem" argument falls on this one point alone. fragmentation isn't a problem, its a fact. as a pro android dev for a few years now, android is resoundingly the best sdk/os that I've ever used for mitigating such an insanely diverse set of hardware (tv, watch, dumb phone, smartphone, tablet, laptop, no problem)