[datenyan]

I'm always struck by how Nintendo seems hellbent on trying to "preserve the image" of it's brand / characters / etc by performing these kinds of takedowns, but seem perfectly fine to weather the backlash from the community and fans?

Garry's Mod and other similar games are how so many people get exposed to various different fan communities, characters, game-modes, and etc. that you'd think it'd essentially function as "free" marketing.

There's always the question of "What happens when Mario has a gun?", but you'd really hope that people would have the mental capacity to understand that it's not an official image or marketing material.

[anigbrowl]

I don't think such backlashes amount to anything in 99% of cases. The loss of a few fans is probably outweighed in their mind by the loss of potential future customers if Mario appears in a Skibidi Toilet video or similar. Nintendo has been selling entertainment products since the late 19th century, after authorities there relaxed a long-standing ban on playing cards. Brand integrity and public perception have probably been priority issues for them since their founding.

[porcoda]

I’d guess it’s because the size of the community that gets angry is trivially small relative to the overall customer base of Nintendo. I’d also guess that the average person whose gaming doesn’t stray much further than casually playing Animal Crossing, Zelda, or Mario doesn’t care nor notice when Nintendo does this sort of thing.

[riversflow]

I honestly don't blame them. Couple of reasons.

First, having your assets in Garry's Mod is, in my opinion, a ticking time bomb for those assets going viral. This can be good, however in Nintendo's case their target market is kids and naturally they want tight control over the (squeaky clean) image of their characters. They have spent decades building that brand recognition and association.

Second, the only people who are going to get angry about this are Turbo-nerds, and Nintendo has already turned their back on Turbo-nerds. The overlap between people who are mad about this and who were already mad about Yuzu has to be substantial.

I don't know. I think this sucks, and it's particularly sucky that they just filed a DMCA action and didn't contact the developer directly. I feel bad for Gary.

All in all, it seems that they want to send a message that messing with The Plumber is just about as bad as messing with The Mouse.

[matheusmoreira]

I seriously hope these "turbonerds" as you call them wise up and start doing their thing anonymously so that the likes of Nintendo can do nothing about it.

[nanidin]

Mario can have a gun in the Smash Bros franchise.

[klausa]

The whole "Mario + Rabbids" franchise is premised upon "what if we gave Mario a gun": https://en.wikipedia.org/wiki/Mario_%2B_Rabbids_Kingdom_Batt...

[smegsicle]

> seem perfectly fine to weather the backlash from the community and fans

because that has nothing to do with the legal dilution of their ip

[spxneo]

Nintendo is a very old company. Gerontocracy might be a factor in their culture.

[bitwize]

Nintendo's strictness with its image reminds me of Bill Cosby, who was so particular about how he was presented that he got his lawyers to order the shutdown of Justin Roiland's "House of Cosbys" cartoon.

Well, we know now why Cosby was like that.

There are probably secrets about Nintendo that only the board and the yakuza members who sit in on board meetings know, and they're not telling.

[Larrikin]

It seems far more likely that Nintendo strives to be like Disney instead of covering up decades of rape within Nintendo.

Especially now that Japanese company leaders are realizing their IP is valuable outside of Japan and don't just treat translation and marketing outside of Japan as a complete after thought.