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by chaos_emergent
783 days ago
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Foundationally, pricing should be based on value, not cost[1] so you should think about what the value is to your customer and go from there. Ex: I know that Gong costs a ton of organizations over 100k/year, and there's no way that, accounting for storage, CPUs, and all the other OpEx, that the cost comes anywhere close to the cost of compute - it's likely at least an order of magnitude greater. But because sales teams bring in so much revenue so directly, any leverage that they can buy in the form of a tool like Gong is immediately and obviously valuable. [1]: the exception to avoiding cost-plus pricing is if you're selling a commodity. But you're not in that boat! |
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