[nikhizzle]

A possible endgame of this quest for growth is just mixing unlabeled ads directly in with search content. Effectively pay for ranking with some quality filter. I'm pretty sure it won't come to that, but worse things have happened.

[amf12]

Like this? https://arstechnica.com/gadgets/2024/04/reddit-sneaky-ai-spa...

[akomtu]

Injecting ads into the actual search results looks egregious today, but will be the norm later.

[jasonfarnon]

First they'll just insert them among the results but--no need to worry!--"clearly" labeled as ads. Then the labels get smaller and smaller. Like Quora, yahoo news, etc.

[akomtu]

I meant the actual search results will be mangled to show ads. And that's where llms come into play: they can merge a quote from wikipedia with a pharma-sponsored ad.

[oblio]

In many countries this would be illegal for classic media.

[dabeeeenster]

Like this doesnt happen already and hasnt been the case for the last 10 years?