[rguldener]

I think there will always be a use case for Zapier to cover the very long tail of integrations.

But we want to make it easier for engineers to offer their customers the native integrations they need.

Usually, these cover the most important and most valuable use cases. But they are often also the most complex to build (e.g. reliable 2-way data syncs)

[rahimnathwani]

  I think there will always be a use case for Zapier to cover the very long tail of integrations. But we want to make it easier for engineers to offer their customers the native integrations they need.

This is a better description of your product than what you wrote in your original post. Maybe worth iterating to see what resonates with your target audience.

  e.g. reliable 2-way data syncs

I'm curious about this. Can you give a real-life example of a 2-way data sync you or your users have set up?

[rguldener]

  Can you give a real-life example of a 2-way data sync you or your users have set up?

Sure:

- A support SaaS uses Nango to sync contacts & companies with CRMs (Salesforce, HubSpot, etc.)

- A billing SaaS uses Nango to sync invoices, customers, etc. with accounting systems (Quickbooks, Netsuite, etc.)

- A security-focused SaaS uses Nango to create issues in Jira, Linear, etc., and then syncs the status & other properties between these apps and its own product

I hope this helps!