[TeMPOraL]

> It's possible Tuta caught a stray here because they recently changed their name from Tutanota[0], including the domain name.

I was wondering about the similarity when I saw the headline; I can't imagine why would they do it. Why would they voluntarily destroy their own brand recognition?

> I'd love to be a fly on the wall in the Google Search team's offices to learn just how much machine learning is messing with the ability to properly understand intent -> rank content.

I'm not normally the fan of ML (ab)use, but I think it's unavoidable here: ML worsening result is an unfortunate consequence of them operating in strongly adversarial environment. After all, SEO is just a polite way of calling actively poisoning the search engine rankings.

(Yes, SEO is also making your website legible to crawlers - in the same way advertising is about informing the customers about your offering. That's part of it, but not the part sought by customers of such services, or that makes most money.)