[dustincoates]

> Companies are amoral

It's a common refrain, but there are no companies acting--there are people within a larger organization who are acting. You say "[a] company uses psychology tricks." Well, no, people within the company have made decisions to do that. There's no way for the company to act on its own.

[soco]

The same theory goes further, arguing that whatever consequences the CEO/management would suffer, there will always be others to step up and continue doing the same. My opinion is however that at some point the bad behavior will be deterred, if these consequences are real... so let's just do it asap, at least we can get a petty revenge on those evildoers. Ah, but we cannot do it because we are not lawmakers?