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by alisonatwork 783 days ago
ByteDance did a ton of stuff in China before getting into short videos, which was a hype cycle with a whole bunch of players until eventually they consolidated to one or two.

The amusing thing looking at this from China perspective is that ByteDance has been hit by the government over and over again for appealing to the mainstream.

The first big success they had was a social media platform centered around memes/jokes, and because the CCP doesn't have a sense of humor they crushed this platform when it started getting too popular.

Their second big success was a news aggregator that focused on surfacing news people actually wanted to read instead of the news the CCP wanted people to read. Which is to say mostly lowbrow gossip and sensationalist storytelling instead of long and tedious treatises about how great the party is. The Xi administration crushed that too, mandating changes in the platform that made it just as sanitized as all the other Chinese "news" outlets.

TikTok getting popular overseas seems like the result of a very well-timed purchase of musical.ly. The small number of western Gen Z youth I'm in contact with say they came to TikTok through musical.ly. Either way, we all see how successful that has been. Once again, ByteDance figured out a product that gave the "low end population" exactly what they wanted, and once again the government is punishing them for it.

At this point you wonder if these guys should just throw their hands in the air and pivot into oil or pharmaceuticals or some other addiction industry that's totally in the government's pocket. I guess the suspicion of some in the US government is that that's already happened and that's why this fun app that everyone loves is actually a tool of the CCP.

1 comments

CHINA already has the fentanyl market covered. They'd crush that too.